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Privacy Policy

Last Modified: January 1, 2018

whitesandsoflongboat.com is operated by Michael Saunders & Company, a Florida corporation ("MSC"). MSC wants to make your online experience pleasant, convenient and safe. Your privacy is very important to us. This privacy policy (“Privacy Policy”) describes the information we collect about you and how we use this information.

What Kind of Information Does MSC Collect?

Our primary goal in collecting information from you is to provide you with a positive experience while you use our Website, to hear your comments, to respond to your inquiries, and to provide you with access to our services. MSC may collect both personal information (“Personal Information”) and information about your use of the Website (“Non-personal Information”). Personal Information may include your name, street address, email address and telephone number. Non-personal Information may include both: 1) technical information, such as the type of Internet browser you use, the date and time you access the website, and your Internet protocol address; and, 2) service usage information, such as your site visits and page views, records and history about transactions and preferences, and the demographic, geographic, and psychographic information, and other feedback you supply to us. Also, when you register or create an online account/profile with us, contact customer service, participate in our surveys, or send us testimonials, feedback or submissions, you are providing us with your personal information.

Cookies

We also utilize cookies. Cookies are small files that we transfer to your computer’s hard drive through your web browser to enable us to recognize you when you return to our website. Cookies let us identify you to provide you a personalized experience on our website. We use cookie and web beacon technology to track which pages on our sites our visitors view. Most Internet browsers permit you to erase or block cookies. If you configure your browser to remove or reject cookies, though, you may not be able to use the full functionality of our Website.

How Does MSC Use My Information?

When we collect information from you, such information may be used for one or more of the following reasons:

  • Process and complete your profile and any Website transactions
  • improve service offerings and customer service
  • notify you about new services, features, promotions and special offers that White Sands or its affiliates thinks you will find valuable
  • provide to you newsletters
  • respond to your inquiries
  • measure the advertising effectiveness of our online and other advertisements and offers
  • customize the advertising, property listings and services you see
  • conduct research
  • help us understand Website activity and improve your use of our Website
  • collect aggregated site-visitation statistics
  • help us prevent fraud and minimize credit risk.

In order for us to maintain the accuracy of your Personal Information and improve our communication with you, we may also combine the information we collect with other public demographic information. On rare occasions we may also be required to disclose your information as is required by law pursuant to lawful requests such as subpoenas, court or agency orders, or as we may reasonably determine to be necessary to protect our rights or the rights of others, to avert harm to persons or property, or to enforce this Privacy Policy.

Generally, we use the information for processing a reservation for your stay at the resort or for processing your payment of owner assessments. The information may also be utilized for providing customer service.

Your information is not used for any purpose other than your reservation. There is no solicitation, marketing, communication other than communication related to your reservation.

Does MSC Share My Information With Third Parties?

We may share certain Personal Information we collect about you with third parties who perform services for us or with whom we contract for the purposes described in this Privacy Policy. For example: we may use third parties to host our Website, operate certain features, send e-mails, print or mailings, authorize and process your payments, and analyze data and our advertising effectiveness. These third-party service providers are given the information they need to perform their designated functions and we do not authorize them to use or disclose your Personal Information for their own or any others’ marketing purposes.

We may share Non-personal Information with select third parties on an anonymous basis (that is, in a way that does not connect your Non-personal Information to your Personal Information or disclose your Personal Information in any fashion).

If MSC, or substantially all of our assets, are sold, or MSC reorganizes or merges into another company, then customer information, including Personal Information, will likely be one of the transferred assets.

On rare occasions, we may be required to disclose your Personal Information as required by law and as necessary to comply with a judicial proceeding, court order, or legal process served on us. Or we may need to do so to protect our customer’s rights.

Is My Information Secure With MSC?

MSC uses security measures to protect the privacy of your Personal Information. However, transmissions over the Internet are not completely secure, and any information you send to or through our Website may be accessible by others. MSC cannot guarantee our security measures.

Sensitive Information

We ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health or medical condition or criminal background) on or through the Website or otherwise to us.

Your Consent

By using our Website, you consent to our collection and use of your personal information as described in this privacy policy. If we change our privacy policies and procedures, we will post those changes on our website to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page prior to the change becoming effective.

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at (use email address noted above). We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Certain Disclosures

We may disclose your personal information if required to do so by law or subpoena or if we believe that such action is necessary to (a) conform to the law or comply with legal process serviced on us or Affiliated Parties; (b) protect and defend our rights and property, the site, the users of the site and/or our affiliated parties; (c) act under circumstances to protect the safety of users of the site, us or third parties.

What about other websites linked to our website (not sure if we will have links so this may not be needed)

We are not responsible for the practices employed by websites linked to or from our website nor the information or content contained therein. Often links to other websites are provided solely as pointers to information on topics that may be useful to the users of our website. Please remember that when you use a link to go from our website to another website, our privacy policy is no longer in effect. Your browsing and interaction on any other website, including websites that have a link on our website, is subject to the website’s own rules and policies. Please read over those rules and policies before proceeding.

Notification of Changes

MSC may make periodic changes to this privacy policy, and we will post the changes on the Website. Please take a look at the “Last Updated” legend at the top of this page to see when this Privacy Policy was last revised. We may also notify you by e-mail if there is a material change in our privacy practices or policies. Your continued use of our Website will constitute your acceptance of any such amendment.

How You Can Access, Change or Suppress Your Personal Information?

To review, correct, update, suppress, delete, or otherwise limit our use of your Personal Information that you previously provided us, please email, call, or write us using the contact information listed below in the “Contact Us” section and clearly describe your request.

In your request, please make clear what information you would like to have changed, whether you would like to have your Personal Information suppressed from our database, or otherwise let us know what limitations you would like to put on our use of your Personal Information. We will try to comply with your request as soon as reasonably practicable. Note that despite our efforts, there may be residual information that will remain within our databases and other records that will not be removed or changed.

Contact Us

If you have any questions about this Privacy Policy, please contact us as follows:

  1. You may email us at: contact us
  2. You may call us at 1-888-552-5228
  3. You may send mail to the following postal mail address:

    Michael Saunders & Company
    Corporate Office
    100 South Washington Blvd.
    Sarasota, FL 34236

For reservations call us today 1.800.230.2428